Project Overview
Our client is a home renovation company specializing in kitchen remodeling, bathroom renovation, interior painting, and flooring installations. Like many remodelers, they were struggling with inconsistent leads, unpredictable revenue, and slow follow-ups that caused them to lose potential projects.
Our Contributions
Facebook Ads
To build a strong and reliable lead flow, we launched a 6-campaign paid ads system targeting homeowners actively looking for renovation services.
- Campaign Setup
6 campaigns using different objectives
Multiple ad sets & creatives
Separate campaigns for kitchens, bathrooms, painting, flooring & retargeting
- Audience Targeting
Homeowners aged 30–60
High-intent ZIP codes
Kitchen/bath interest groups
Lookalikes based on past customers
- Ad Creative & Copy
Focused on real renovation problems homeowners face outdated kitchens, leaking bathrooms, old floors, and fading wall paint.
Messaging was simple, direct, and result-driven.
- A/B Testing
We consistently tested:
Headlines
Images & videos
Different offers
Lead forms vs. landing page
This helped reduce the cost per lead and
- Result:
The 6-campaign system generated 228 qualified leads, out of which 41 booked estimates.
GHL Follow-Up System
To increase appointment bookings and stop leads from going cold, we set up a full GoHighLevel automation system.
- What We Implemented
Instant SMS to new leads
Follow-up emails
Missed-call text back
Appointment reminders
Pipeline tracking
Easy-to-use booking calendar
- Result:
GHL follow-up increased the estimated booking rate to 17.98%, totaling 41 booked estimates.
Impact
Through Facebook ads + GHL automation + ongoing optimization, the renovation company achieved strong, realistic, and sustainable growth.
Total Ad Spend:
$5,881.76
Lead Generation:
228 qualified homeowner leads
Estimate Bookings:
41 booked estimates through fast GHL follow-up
Closed Projects:
11 renovation jobs closed
Revenue Generated:
$138,800 total revenue
ROAS:
For every $1 spent on ads, the client earned $23.59 back
Customer Engagement:
More calls, more conversations, and more predictable booked work weeks
This project shows how a renovation business can rapidly strengthen its pipeline and revenue using a structured paid ads system and proper follow-up automation.
Project Information
Clients: Home Renovation Company (USA)
Categories: Lead Generation
Services: Facebook Ads, Marketing Automation
Location: United States
Date: September 2024
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